Breathing new life into Recruitment 🗓️ Back in the early 2000's, I was privileged to join the inspirational Potts brothers at Jobsite, as a Solution Architect. I knew zero about recruitment but I knew about systems design and running tech projects. It was an immense journey, learning about market disruptors, the precariousness of start-ups, M&As, display advertising, SEO, recruitment, building offshore teams & much more. 🗓️ Next, I fully immersed myself into media and adver

Recruitment is changing rapidly due to a perfect storm 🌪️ of an employer-driven market, high volumes of layoffs, and AI that can do everything from job applications to conducting interviews. The reality is that candidates aren't getting responses, and hiring teams can't see the wood for the trees. 🌴 Media Recruit takes a look at the Recruitment Tools that you need in your hiring strategy for 2026; tools that will deliver results.

Identity fraud in right-to-work checks is a growing problem. With AI assisting candidates during the interview and selection process, especially where it's all conducted fully remotely, make sure you don't get caught out. British and Irish passports have topped the list of most fraudulently used ID documents for 3 consecutive years and imposters and share-code abuse is on the rise.

There will be people in your organisation that your ideal candidates will see as superheroes. Capitalise on that in your outreach. Get smarter in your hiring process, because despite it being an employer-driven market, the top talent is still getting snapped up in the blink of an eye. Watch the video for the top tips and keep an eye out for more tips to sharpen your recruitment in 2026.

AI tools serving candidates are popping up like daisies🌼, and some cost as little as €6 a month. Whilst candidates might think these are great job-hunting hacks, the reality is that these tools are backfiring with their pay-and-spray splatter gun approach and immature AI models. If AI continues like this, it will kill off the traditional job ad. Regardless, these tools mean that Talent Acquisition teams, Recruiters and Hiring Managers need to change the way they recruit in

Are your hiring processes ready to discover who has the strategic and critical thinking skills in 2026?  A CV might give the impression the candidate has all the right skills for the role, but how do you know if they understand the deep reasoning behind the activation and optimisation?  As clients demand more transparency on their media spend, knowing how to simply push the buttons on Google’s Performance Max or Meta’s Advantage+ isn't enough.

AI will be a big contributor to signal loss or false signal in recruitment in 2026, as candidates sit back and let AI automate applications for them. Do you know how to mitigate for this?

Hiring in 2026 needs to look like: 💫 Skills-first problem solving in unscripted scenarios over traditional credentials 💫 Strategy over execution as AI takes the strain on campaign management, human narrative around the AI incrementality on performance is key for growth engineering 💫 AI ethics and transparency ups its game as regulatory pressure heats up 💫 Top adtech talent gets snapped up within 2 weeks, so selection processes get shorter and smarter 💫 Ghost writing for

Here we're looking at the do's and don'ts of AI in the selection process and how to keep things real. Click to watch

In this episode we take a look at what to do when you've had a non-linear career path. The tips are tailored to the current employer-driven market where your niche is your advantage. Click to watch

In our second episode of job hunting hacks, we discuss the green banner that shows whether you're open to work or not and reveal the truth about who can really see it. Click to watch

We're launching a new series called Job Hunting Hacks, where we expose some of the tricks of the recruitment trade and provide real insights to help you find a new job. In our first episode, we look at how to make your LinkedIn profile work for you so you have recruiters, talent acquisition teams and hiring managers knocking on your door. The video is packed full of tips on to make your LinkedIn profile stand out from the crowd, using SEO. Click to watch now.